雙C的小小機械人動畫
[i=s] 本帖最後由 shopasrtw 於 2011-1-28 12:27 PM 編輯 [/i][url=http://2.bp.blogspot.com/_NnArHcsRSdc/TUI4FKsVlBI/AAAAAAAABAI/Oc7quGkXQ90/s1600/chanel_robots.jpg][img=400,235]http://2.bp.blogspot.com/_NnArHcsRSdc/TUI4FKsVlBI/AAAAAAAABAI/Oc7quGkXQ90/s400/chanel_robots.jpg[/img][/url][url=http://4.bp.blogspot.com/_NnArHcsRSdc/TUI4FcUGm6I/AAAAAAAABAQ/LZjiBaKhfEw/s1600/peter-philips_chanel-robot-2.jpg][img=400,225]http://4.bp.blogspot.com/_NnArHcsRSdc/TUI4FcUGm6I/AAAAAAAABAQ/LZjiBaKhfEw/s400/peter-philips_chanel-robot-2.jpg[/img][/url]
毫無疑問，我們都愛香奈兒化妝品（其實不光是化妝品，大概是所有），因為它的貴氣，優雅的包裝，優質的產品和肯定的，是其雙C標誌。
這些都不是這次的賣點。既然我們都知道香奈兒如何優雅而富有魅力，其全球彩妝創意總監Peter Philips 概念化地使用一堆唇膏，粉餅，唇彩和刷子來製作這定格動畫。
這表現出一定的創造力，這就是創意。用日常使用的化妝品正作停格動畫形成機器人，已成功地在我們的心中注入一個新的香奈兒彩妝形象而且絕對能夠吸引更多年輕顧客。
我不會說這是一個廣告而是可愛和有趣的事情，無疑是一個品牌提升的機會。我們從來沒有想到的口紅可以這樣好玩。這可能是一個女孩遊戲，用iPhone/相機拍下來分享。多麼有趣對不？ -strangejoanne
No doubt we all love chanel cosmetic (actually not just cosmetics, perheps everything) because of its valuable, classy packaging, quality of product and for sure, its logo.
These are not the selling points this time. Since we have all known how classy and glamourous chanel products are, it would be great to show some fun and creativity as this is the technologic centry. The Chanel’s Global Creative Director of Makeup Peter Philips has conceptualized this stop motion video built from a bunch of lipsticks, compacts, glosses and brushes.
The stop motion animation formed robot by the cosmetic we daily use. The idea has sucessfullly input a new image of chanel make up in our mind which definitely would attract more young customers.
I wouldn't say this is an advertising or a campainge but a brand enhancement of double C. Fair enough of the lovely and funny movement that we have never thought of playing with our lipsticks. This can be a game among girls and shooting them by your iphone/camera. How fun innit? - strangejoanne
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